AYA KENYI
STRATEGIST + WRITER
PROFILE
Aya Kenyi is a strategist and writer based in New York.
She currently works at The New York Times as a brand and media strategist for the award-winning T Brand Studio.
In her free time, she enjoys reading, especially Sontag and Borges. She highly recommends Sontag’s tribute to him, 'Letter to Borges'(published in 2001’s Where the Stress Falls).
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CLIENTS INCLUDE
Google
Bottega Veneta
L'Oreal Groupe
A24
HBO
Schneider Electric
Experience Kissimmee
Nutrafol
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CONTACT
kenyiaya@gmail.com
aya.kenyi@nytimes.com
LinkedIn
BACKGROUND
Employment
The New York Times
Strategist
2023 - Present
The New York Times
Client Coordinator
2021 - 2023
NBC’s Late Night with Seth Meyers
Music Production Intern
2019 - 2019
Penguin Random House
Editorial and Publicity Intern
2019 - 2019
A24
Distribution Intern
2019 - 2019
Elara Pictures
Intern
2018 - 2018
New York University
Transfer Volunteer Leader
2018 - 2018
National Book Foundation
Intern & National Book Awards Event Volunteer
2018 - 2018
Tribeca Film Festival
Screenings, Production, and Immersive (VR) Crew
2016 - 2018
Electric Lady Studios
Intern
2016 - 2017
Writing Book & Novel Reviews:
“Yaa Gyasi’s ‘Transcendent Kingdom’ Is a Triumphant Mediation on Loss and Grief” (2020)
“Elsewhere, California” Is the Underrated Gem You Need to Read Now" (2020)
"Raven Leilani’s 'Luster,' an Ode to Black Women Volition" (2020)
Style & Fashion Reviews:
"Alaïa and Duran Lantink Fall 2025 Ready-To-Wear Bring Back Fun — Finally!" (2025)
"Sandy Liang FW25 Show is a Colorful Take on Childhood Whismy" (2025)
Film & Music Reviews:
"Mustafa 'The Hearse'" (2022)
"I Care A Lot About…'I Care A Lot‘” (2022)
"Florence + the Machine 'Long & Lost'" (2021)
Awards
Harvard University
Certificate of Achievement
Issued 2020
The New York Times Publisher’s Award
Google Picture Progress Integrated Partnership for creative execution of an innovative brand partnership, effectively monetizing NYT & Google products
2022 Grand Prix Winner
The Cannes Lions Grand Prix for Mobile in Partnership with Google
SkillsStrategy, Problem Solving, Client Partnerships, Leadership, Business Operations, Time Management, Adaptability, Communication, Collaboration & Teamwork, Deck Presentations, Deck Building, Pitch Decks, Events/Event Planning, Design, Public Speaking, Management, Google Suite, Google Workspace, Project Coordination, Google Workspace, Microsoft Suite, Adobe Photoshop
Education
Harvard University
Certificate of Achievement
New York University
Cinema Studies Major, Creative Writing Minor
Last Updated 24.10.31 SELECTED STRATEGY WORK + PORTFOLIO
BOTTEGA VENETA THE NEW YORK TIMES
T Brand Studio x Bottega Veneta: Intrecciato 50th Anniversary Campaign (2025)
Strategist: Aya Kenyi
DIGITAL + PRINT
The hand is essential to how we craft and create, guiding artists as they paint, sculpt, and sketch, and artisans as they stitch, carve, bind, and weave. To mark the 50th anniversary of Intrecciato, I developed a strategy showcasing the iconic leatherwork as more than meets the eye, emphasizing the intentional craftsmanship and intricate detail woven into its enduring design. Our campaign highlighted the artistry behind the Intrecciato weave with custom content celebrating why this signature pattern remains synonymous with Bottega Veneta, as the brand commemorated it’s five decades.
Additionally, we ran custom display media supported by CPV distribution and high-impact drivers across ROS, targeting core audiences. Strategic section front placements, such as in fashion and style, on desktop/mobile/app amplified reach while vCPM buys delivered efficient scale.
Readers in these sections were already in a fashion-forward mindset, with our campaign informing the market, "This is a major, culturally relevant milestone."
GOOGLE
THE NEW YORK TIMES
T Brand Studio x Google Picture Progress: Building a More Visually Equitable Future Through Representation Campaign (2021)
Client Coordinator: Aya Kenyi
DIGITAL + PRINT3.1X longer average video engagement than NYTA's internal benchmark
81M estimated campaign audience
+48% higher Facebook CTR than NYTA’s internal benchmark
Across digital and print, the Picture Progress ad campaign left an impression on our audience. Viewers were more likely to see Google as having a positive impact on society, and to consider purchasing the Pixel 6. Sales followed suit, and the Pixel 6 sold out soon after its release. The powerful work accomplished the equally meaningful task of igniting a conversation about image equity, turning the spotlight to a significant blind spot in representation and technology.
SCHNEIDER ELECTRIC THE NEW YORK TIMES
T Brand Studio x Schneider Electric Sustainability Campaign (2024 - 2025)
Strategist: Aya Kenyi
DIGITAL
Our collaboration focused on raising awareness and garnering attention for Schneider Electric amongst C-Suite executives to highlight Schneider Electric’s value proposition on how they could make brands more sustainable. With our storytelling providing a comprehensive snapshot of why BDMs all over the world should choose Schneider Electric as an all-in-one sustainability partner. The program focused on energy technology that enabled a new standard for scalable, resilient and sustainable infrastructure at The New Terminal One at JFK.
This campaign garnered high average engaged times, indicating that the content was relevant to readers' interests and resonated with the audience, keeping users engaged on the page for an above-average amount of time within strategically relevant alignments.
EXPERIENCE KISSIMMEE
THE NEW YORK TIMES
T Brand Studio x Experience Kissimmee Campaign (2022)
Strategist: Aya Kenyi
DIGITAL
When readers come to The New York Times for travel content, they expect more than basic itineraries. Like any section of The Times, Travel provides reliable insight within captivating editorial. This commitment to storytelling, along with The Times’s millions of subscribers, made the T Brand Studio and Experience Kissimmee collaboration a potent one.
Forget "one-size-fits-all" vacations! Our Experience Kissimmee partnership showcased how Kissimmee embraces the abundant "positive-sum mindset.” Our Experience Kissimmee campaign proved that family travel is never a zero-sum game, highlighting an abundance of meaningful adventures, showcasing something for every someone so everyone wins.
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